In conjunction with the auspicious Thaipusam celebration, Ivorycares extended its services by offering food and drinks to devotees on the eve of Thaipusam, 31st January 2007 from 12noon to 2pm at Ivory's own booth, i.e., 'panthal'. The booth was put up just outside of Birch House, the Corporate Office of Ivory Properties Group where the Chariot Procession passes by.